Friends of BJP - sms campaign

Few days I back read on Shalin Jain's blog about online banner advertisements promoting L.K. Advani as a Prime Ministerial Candidate on SourceForge.net. I have subscribed to My Today, a popular SMS subscription service. At the bottom of every message you receive, it has an advertisement and guess what, the sms I received today had an ad promoting Friends of BJP. You can even subscribe to the group.

I then googled friends of BJP and stumbled upon their website.This is not BJP itself, its a group of educated civil society comprising youth and professionals that is BJP-leaning, and willing to be vocal about it. They intend to support the BJP in 3 ways: Outreach, Ideas Bank and help BJP win more (urban) seats. Here is a snippet from their website:"We are neither all signed-up members nor agree with everything and everybody in the party has always said. But we firmly believe that, in 2009, the BJP and LK Advani are the best hopes for India. We have a clear short-term goal, and a grander long-term vision for Friends of BJP."

I wonder if every political group starts promoting themselves this way, it will help in raising the employment rate of our country. Could be a good job opportunity for web developers, content writers and SEOs.
Note: I am not promoting BJP or any other political party in any way. This is what I came to know about, was quite surprised and decided to let others also know about it.